Analytics/Metrics Glossary
Metrics Glossary
Definitions and calculations for all advertising metrics.
| Metric | Category | Definition |
|---|---|---|
| Impressions | Delivery | The number of times your ad was displayed to users |
| Reach | Delivery | The number of unique users who saw your ad |
| Frequency | Delivery | Average number of times each user saw your ad (Impressions ÷ Reach) |
| Clicks | Engagement | The number of times users clicked on your ad |
| CTR | Engagement | Click-through rate — Clicks ÷ Impressions × 100 |
| Video Views | Engagement | Number of times your video ad was viewed (various thresholds: 2s, 25%, 50%, 100%) |
| CPM | Cost | Cost per thousand impressions — Total Spend ÷ Impressions × 1000 |
| CPC | Cost | Cost per click — Total Spend ÷ Clicks |
| CPA | Cost | Cost per acquisition — Total Spend ÷ Conversions |
| ROAS | Conversion | Return on ad spend — Revenue ÷ Total Spend |
| Conversion Rate | Conversion | Conversions ÷ Clicks × 100 |
| SVI | Audio | Stream Volume Index — relative streaming activity driven by your ads |
| Audio Completion Rate | Audio | Percentage of audio ads listened to completion |
| Brand Lift | Brand | Measured increase in brand awareness, consideration, or favorability |
| Ad Recall | Brand | Percentage of users who remember seeing your ad |