Effective Date: October 15, 2026 Version: 1.0 Applies to: All persons who access or use the Platform.
Article 1: Introduction and Scope
1.1 This document states how All About Pawz, LLC (the "Company") collects, uses, discloses, and retains personal information in connection with the Platform, and the rights a User holds in that information. It binds the Company in its handling of personal information and states the duties a User holds when submitting information to the Platform, including information about another person.
1.2 If a provision of this document conflicts with the Terms of Use, this document controls for the privacy subject it governs. If a provision of this document conflicts with the terms of a program in which the User participates, the program terms control for that program. Policies and help pages explain this document; they do not amend it, and in any conflict this document prevails.
Article 2: Definitions
2.1 In this document Account: the account a person or business establishes with the Company to use the Platform.
Buyer: a person who purchases Products or Services through the Platform.
Company: All About Pawz, LLC, a Tennessee limited liability company.
Personal Information: information that identifies, relates to, or could reasonably be linked to an identified or identifiable person.
Platform: the websites, applications, and services the Company operates under the name All About Pawz, including aapawz.com.
Products: goods offered for sale through the Platform.
Seller: a person or business the Company has accepted to offer Products or Services through the Platform.
Sensitive Personal Information: Personal Information that applicable law treats as sensitive, including precise geolocation and information about a person's health, and, in this document, the pet health information described in Article 6.
Service Provider: a person or business that processes Personal Information on the Company's behalf under a written contract that limits the use of the information to the services performed for the Company.
Services: services offered through the Platform, including grooming, veterinary, pharmacy, and fulfillment services, as applicable.
Share: to disclose Personal Information to a third party for cross-context behavioral advertising, as that concept is used in applicable state privacy law.
Site: aapawz.com and its subdomains.
User: any person who accesses or uses the Platform, whether or not the person holds an Account.
User Content: content a User submits to the Platform, including listings, reviews, photographs, and messages.
Article 3: Information the Company Collects
3.1 Information the User provides. The Company collects: (a) account and contact information, including name, email address, telephone number, and shipping and billing addresses; (b) for Sellers and service providers, business registration details, tax identification information, and government-issued identification submitted for verification; (c) transaction information, including purchase history, return records, and, for Sellers, payout account details; (d) pet information, including species, breed, age, and weight; and (e) User Content and communications the User sends to the Company, a Seller, or a service provider through the Platform.
3.2 Payment information. Payment card information is processed by the Company's payment processors. The Company does not store full payment card numbers on its systems.
3.3 Information collected automatically. When a User accesses the Platform, the Company collects device and network information, including Internet Protocol address, browser type, operating system, and device identifiers, and usage information, including pages viewed, time spent, search queries, clickstream data, and features used. Cookies and similar technologies, governed by the Cookie and Tracking Technology Policy, collect part of this information.
3.4 Information from other sources. The Company may receive information about a User from a Seller, a service provider, or a Service Provider in connection with an Order, a booking, a delivery, or a support matter, and shall treat information so received under this document.
3.5 Accuracy. The User shall provide accurate information and shall correct information that becomes inaccurate through the Account or by notice to support@aapawz.com. The Company may rely on information as provided until corrected.
Article 4: Purposes for Which Information Is Used
4.1 The Company uses Personal Information only for the following purposes: (a) operating the Platform, including processing Orders, managing Accounts, and facilitating transactions; (b) delivering Products and Services, including connecting a Buyer with a Seller, groomer, or veterinarian; (c) personalizing the Platform, including Product recommendations based on a pet's profile and browsing history; (d) security and fraud prevention, including identity verification and detection of fraudulent transactions and abuse; (e) compliance with legal and regulatory obligations, including tax obligations and legal process; (f) communications described in Article 5; and (g) the purposes disclosed to the User at the point of collection, with the User's consent where applicable law requires consent.
4.2 The Company shall not use Personal Information for a purpose materially different from the purposes stated in this article without notice to the User and, where applicable law requires, the User's consent.
Article 5: Communications
5.1 The Company sends transactional and service communications, including Order confirmations, shipping and delivery notices, service updates, and policy changes, as part of the Services. The consent framework for electronic delivery is stated in the Electronic Communications Consent.
5.2 The Company sends marketing communications only as permitted by the Marketing Communications Policy and the Text Message Program Terms. A User may withdraw from marketing communications at any time under those documents without affecting transactional communications.
Article 6: Pet Health Information
6.1 The Company collects and retains pet health information, including veterinary tele-triage session transcripts, consultation notes, symptom histories, and associated health data, to provide veterinary Services and to maintain continuity of care.
6.2 The Company uses pet health information solely to provide veterinary Services and maintain continuity of care. The Company shall not use pet health information for general marketplace analytics, Product recommendations, or advertising.
6.3 Access to pet health records is limited to licensed veterinary professionals and authorized personnel who require access to provide or support veterinary Services. The Company logs and monitors access to pet health records and protects them with encryption, access controls, audit logging, and secure storage.
6.4 The Company retains pet health records in accordance with state veterinary practice acts and its medical record retention schedule, as stated in Article 10.
Article 7: Disclosure of Information
7.1 The Company discloses Personal Information only as stated in this article.
7.2 Service Providers. The Company discloses Personal Information to Service Providers that perform services on its behalf, including payment processing, data hosting, shipping and fulfillment, and customer support. A Service Provider shall use the information only to provide the contracted service and shall protect it in accordance with the contract.
7.3 Sellers and service providers for fulfillment. When a Buyer purchases from a Seller or books a service provider, the Company discloses the transaction and contact details necessary to fulfill the Order or booking to that Seller or provider. A Seller that receives Buyer information through the Platform holds the duties stated in the Selling Terms of Service and the Marketing Communications Policy, including the prohibition on using Buyer contact information for off-platform marketing.
7.4 Legal process and protection. The Company may disclose Personal Information where required by law, subpoena, or court order, and where disclosure is necessary to protect the rights, property, or safety of the Company, a User, or the public. Legal process directed to the Company is addressed to legal@aapawz.com.
7.5 Business transfers. In a merger, acquisition, or sale of all or part of the Company's business, Personal Information may be transferred to the successor, subject to the protections of this document as in effect at the transfer.
7.6 With consent. The Company may disclose Personal Information for another purpose with the User's consent.
Article 8: Sale and Sharing for Advertising
8.1 The Company does not sell Personal Information for monetary consideration.
8.2 The Company Shares Personal Information for cross-context behavioral advertising only through the advertising technologies described in the Cookie and Tracking Technology Policy, and only within the consent state the User has selected. A User may opt out of the Sale and Sharing of Personal Information at any time through the privacy controls interface described in that policy or by notice to support@aapawz.com. An opt-out limits the use of information for targeted advertising; the opt-out does not stop advertising that is not based on the User's Personal Information.
8.3 The Company shall honor an opt-out promptly upon receipt and shall not require the User to create an Account, or to provide information beyond what is necessary, to exercise the opt-out.
Article 9: Cookies and Tracking Technologies
9.1 The Company's use of cookies, pixel tags, local storage, device attributes, and software development kits, and the controls available to the User for each category of those technologies, are governed by the Cookie and Tracking Technology Policy.
Article 10: Retention
10.1 The Company retains Personal Information only for as long as necessary to fulfill the purposes stated in this document, to comply with legal obligations, and to resolve disputes, and then deletes or anonymizes it securely.
10.2 Transaction and tax records are retained for seven (7) years. Account and usage information is retained for the life of the Account plus a reasonable period for legal and regulatory inquiries. Pet health records are retained as stated in clause 6.4. Marketing and analytics information is retained for as long as necessary to provide personalized Services and measure Platform performance, subject to the User's opt-out elections.
Article 11: Rights of the User
11.1 Subject to applicable law, the User holds the following rights in Personal Information (a) Knowledge and access: to request the categories of Personal Information collected, the purposes of collection, the categories of third parties to which information is disclosed, and a copy of the specific Personal Information the Company holds about the User;
(b) Correction: to request correction of inaccurate Personal Information;
(c) Deletion: to request deletion of Personal Information, subject to the Company's legal obligations, including the retention of transaction and tax records stated in Article 10;
(d) Portability: to receive the Personal Information the User provided, in a portable and readily usable format, to the extent technically feasible;
(e) Opt-out: to opt out of the Sale or Sharing of Personal Information as stated in Article 8;
(f) Limit on Sensitive Personal Information: to limit the use and disclosure of Sensitive Personal Information to what is necessary to provide the Services; and
(g) Non-discrimination: to exercise each right in this article without discrimination, including denial of goods or Services or a different price or quality of goods or Services for that reason.
11.2 How to exercise a right. A User exercises a right under this article by a request to support@aapawz.com or through the Platform's privacy request facility. The Company shall verify the requester's identity before disclosing or deleting information, and may require verifiable authorization where a request is submitted on behalf of another person.
11.3 Appeal. A User whose request is denied may appeal by written notice to support@aapawz.com within forty-five (45) days of the denial. The Company shall respond to the appeal within forty-five (45) days of receipt. A User whose appeal is denied may contact the attorney general or relevant regulatory authority of the User's state.
11.4 State rights. Additional and state-specific rights, including the rights that arise under the privacy law of the User's state of residence, are stated in the State Privacy Rights Addendum, which supplements this document.
Article 12: Children
12.1 The Platform is not directed to a person under the age of 18, and the Company does not knowingly collect Personal Information from a child. Where the Company learns that it has collected Personal Information from a child without verified parental consent, the Company shall delete that information promptly. A person who believes the Company has collected information from a child shall notify the Company at support@aapawz.com.
Article 13: Security
13.1 The Company maintains administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, use, disclosure, alteration, and destruction, including encryption, access controls, and employee training. Security measures for the Platform are stated in the Information Security Policy.
13.2 No method of transmission over the Internet or of electronic storage is completely secure, and the Company does not warrant absolute security. The User is responsible for the confidentiality of Account credentials and for activity under the Account, as stated in the Terms of Use.
Article 14: International Use
14.1 The Platform is intended for Users in the United States. A User who accesses the Platform from outside the United States acknowledges that Personal Information may be transferred to, stored, and processed in the United States, where data protection law may differ from the law of the User's country.
Article 15: Liability
15.1 Exclusion of certain damages. To the fullest extent permitted by law, neither party is liable to the other for indirect, incidental, special, punitive, or consequential damages, or for lost profits, lost revenue, or loss of goodwill, arising out of or relating to this document, even if the party has been advised of the possibility of those damages.
15.2 Cap. To the fullest extent permitted by law, the Company's total liability arising out of or relating to this document shall not exceed the greater of (a) the amounts the User paid to the Company under this document in the twelve months before the event giving rise to the claim, or (b) one hundred dollars ($100).
15.3 Carve-outs. This article does not limit (a) a party's indemnification obligations under this document; (b) liability for fraud or willful misconduct; (c) amounts a party owes for Orders, fees, chargebacks, or refunds under this document; or (d) liability that cannot be limited under applicable law.
15.4 Essential purpose. The parties agree that this article allocates risk between them, that it is an essential part of the basis of their bargain, and that it applies even if a limited remedy fails of its essential purpose.
Article 16: Indemnification
16.1 Duty. The User shall indemnify, defend, and hold harmless the Company and its members, managers, employees, and agents from and against every claim, demand, action, loss, liability, judgment, settlement, cost, and expense (including reasonable attorneys' fees) arising out of or relating to: (a) the User's breach of this document; (b) the User's User Content; (c) information the User submits about another person without that person's authorization; and (d) the User's violation of any law or of the rights of any person.
16.2 Procedure. The Company shall give prompt written notice of a claim under this article. The User shall control the defense with counsel reasonably acceptable to the Company. The Company may participate in the defense at its own expense. The User shall not settle a claim in a manner that imposes any obligation or restriction on the Company, or that does not release the Company fully, without the Company's prior written consent.
16.3 Survival. This article survives the termination of this document.
Article 17: Enforcement and Appeals
17.1 Investigation. The Company may investigate any suspected violation of this document. The User shall cooperate with an investigation and shall produce the records this document requires the User to keep.
17.2 Notice. If the Company determines that the User has violated this document, the Company shall give written notice stating the provision violated and the facts relied on, except where notice would compromise an investigation of fraud, a safety risk, or a legal obligation.
17.3 Opportunity to cure. Where a violation is capable of cure, the User has ten (10) business days from notice to cure it and to confirm the cure in writing. No cure period applies to fraud, counterfeiting, a risk to the safety of a person or an animal, unlawful conduct, or a violation that by its nature cannot be cured.
17.4 Measures. If a violation is established and is not cured within the period allowed, the Company may, proportionate to the violation: (a) issue a written warning; (b) remove or suppress a listing or content; (c) cancel an Order or a booking; (d) suspend the Account or a program participation, in whole or in part; (e) terminate this document and the Account; and (f) exercise any other right or remedy available under this document or at law.
17.5 Appeal. The User may appeal a measure under this article by written notice to legal@aapawz.com within thirty (30) days of the measure, stating the grounds and attaching the records relied on. The appeal is decided by a person who did not make the original decision. The Company's decision on appeal is final. A measure remains in effect during an appeal unless the Company directs otherwise in writing. An appeal of a denied privacy rights request is governed by clause 11.3, not by this clause.
17.6 No waiver by delay. The Company's delay in acting on a violation is not a waiver of the violation or of any later violation of the same kind.
Article 18: Term and Termination
18.1 Term. This document takes effect when the User first accesses or uses the Platform and continues until terminated under this article.
18.2 Termination by the Company. The Company may terminate this document and the Account on thirty (30) days' written notice for any reason, and immediately on written notice if the User materially breaches this document, engages in fraud, or becomes ineligible to participate.
18.3 Termination by the User. The User may terminate this document on thirty (30) days' written notice to support@aapawz.com, or by closing the Account, provided the User has no Order, booking, or investigation outstanding. Termination does not delete Personal Information the Company is required or permitted to retain under Article 10; a deletion request is made under Article 11.
18.4 Effect of termination. On termination: (a) the rights granted under this document end; (b) obligations that arose before termination: including payment, refund, chargeback, record-keeping, and indemnification obligations: survive until satisfied; and (c) the Company shall pay amounts owed, less amounts the Company may set off under this document, within thirty (30) days, except amounts held in connection with an open investigation or dispute.
18.5 Survival. The Definitions, Liability, Indemnification, Enforcement and Appeals (for measures taken before termination), Dispute Resolution, and General Provisions articles survive termination.
Article 19: Dispute Resolution
19.1 Any dispute arising out of or relating to this document, or to the relationship it governs, is governed by the Dispute Resolution Policy, which is incorporated into this document by reference.
Article 20: General Provisions
20.1 Amendments. The Company may amend this document by posting the amended document in the Document Center and giving notice to the User at the email address in the Account. An amendment that materially increases the User's fees or obligations takes effect thirty (30) days after notice; other amendments take effect on posting. Continued use of the Platform after the effective date of an amendment is acceptance of it. If the User does not accept an amendment, the User's remedy is to terminate under Article 18 before the amendment takes effect.
20.2 Notices. Legal notices under this document, including legal process concerning Personal Information, shall be sent to legal@aapawz.com. Privacy rights requests and all other operational communications shall be sent to support@aapawz.com. A notice to the Company is effective when the Company acknowledges receipt or, for email, one business day after sending, whichever is earlier. Notices to the User are effective when sent to the email address in the Account or posted to the Account's notice facility in the portal, whichever occurs first. The User shall keep the email address in the Account current. DMCA notices are given as provided in the DMCA and Copyright Policy, to the designated agent at legal@aapawz.com.
20.3 Governing law. This document is governed by the laws of the State of Tennessee, without regard to its conflict-of-laws rules. Subject to the Dispute Resolution Policy, any proceeding arising out of this document shall be brought in the state or federal courts located in Shelby County, Tennessee, and the parties consent to personal jurisdiction there.
20.4 Severability. If any provision of this document is held unenforceable, the provision shall be enforced to the fullest extent permitted, and the remaining provisions continue in full effect.
20.5 Entire agreement. This document, together with the documents it incorporates by reference, is the entire agreement between the Company and the User for the subject it governs and supersedes every prior or contemporaneous statement, communication, or agreement on that subject, whether written or oral.
20.6 Assignment. The User shall not assign this document or any right or obligation under it without the Company's prior written consent, and an assignment without consent is void. The Company may assign this document to an affiliate or in connection with a sale of all or part of its business, on notice to the User.
20.7 Waiver. A waiver of any provision of this document is effective only in writing and only for the instance stated. No waiver is a waiver of any other provision or instance.
20.8 Interpretation. Headings are for convenience only. "Including" means "including without limitation." This document shall not be construed against a party on the ground that the party prepared it. The English-language text controls over any translation.
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