Business Verification and Tax Identity

This page explains what the Company verifies about your business and your tax identity, what you must provide, how to avoid the common reasons verification is returned, and your duty to keep the information current. This page summarizes the Business Verification Policy, which governs.

Why verification is required

The INFORM Act requires marketplaces to verify the identity of high-volume sellers and to keep that verification current. The Company verifies every seller at onboarding, under one standard, rather than waiting until a seller crosses the high-volume threshold. The legal basis is stated in the INFORM Act Compliance Policy.

Your verification lives on your seller record: your legal name, the last four digits of your tax ID, and your approval status. The full tax ID is encrypted and is never displayed anywhere in the portal.

Business verification: what to provide

Provide your legal business name, business address, and business type, together with supporting documents: typically your business registration and a government ID for the person authorized to act for the business. The Company checks that the business exists, that the documents are current and legible, and that the person applying is authorized to act.

To avoid a return for corrections

• Check expiry dates before you upload. Expired documents are the most common reason for rejection.
• Show the authority of the person applying. If the registered agent is your accountant but you operate the account, provide a document that connects you to the business, such as an operating agreement or a corporate resolution.
• Keep addresses consistent. Your business address here, the address on your tax documents, and your return address for shipping do not have to be identical: a warehouse differs from a registered office: but unexplained contradictions are flagged.

Tax identity: what to provide

The tax identity form collects your business type (Individual / sole proprietor, LLC, C-corp / S-corp, Partnership, or Nonprofit) and your Tax ID type (EIN or SSN). It feeds two things

1. Payouts. The Company must know who it is paying.
2. Form 1099-K reporting. The payment processor issues Form 1099-K, and the tax identity on file must match IRS records or the form is issued incorrectly. Reporting is governed by the Tax Identity and 1099 Reporting Policy.

If your business type changes: sole proprietor to LLC is the common case: update your tax identity promptly. A Form 1099-K issued to the wrong entity type takes weeks to correct.

Keeping verification current

Verification is not a one-time event. When any of the following changes, update it under Account → Company info (/seller/account/company-info) and Account → Contact (/seller/account/contact), and expect the Company to re-verify

• Legal name
• Business type
• Tax ID
• Authorized contact

Selling under a different legal identity than the one on file is a compliance violation, not a clerical error, because INFORM Act verification must stay current.

If verification fails or lapses

• Application returned for corrections: fix what is flagged and resubmit. Do not re-upload the same blurry document.
• Name mismatch across steps: business verification, tax identity, and bank information must agree on who you are. If your bank account is in a personal name and your business is an LLC, use a business account or be ready to document why.
• Verification expired: business registrations lapse. If yours does, your selling privileges may be paused until you re-verify. Track the expiry date yourself.

Eligibility terms are stated in the Selling Terms of Service.